Constituting almost half of the EU's budget, agricultural subsidies have long been (in)famous for their production of excess: mountains of butter and lakes of wine. Today the grounds are shifting. A new agricultural paradigm is taking form in which subsidies have been decoupled from production. Farmers no longer receive support to (over) produce, but to reinvent themselves as environmental entrepreneurs and guardians of the landscape. No longer asked to provide food, but to provide open fields. Goldin + Senneby propose that these reforms have something to tell us about the fundamental (power) relations between funder and funded, as applies to the entire field of cultural subsidies, not only agriculture. The drama explored plays out in the space between the image of landscape and the usage of land. But in the tension between policy maker and practitioner, what is at stake is as much the survival of the artist as that of the farmer. The work takes the form of a 20 minute keynote speech.